Breaking Down The Benefit Of Coupons

In recent time, the economy has been behaving in a weird manner; with the recession suddenly spring up on us over the past few years; it has been a hard time for us all. With the Recession slow leaving, you would be surprised to know that consumers and companies are still finding it different to bridge the gap between them. Income is low and so is profit. It is at this point that coupons and discounts make their welcomed entrance to the scene. In this blog, we are going to breakdown and find out exactly how companies benefit by giving out coupons and discounts.

When the economy takes a plunge, the company is not only affected but the customers as well, as their spending funds is shortened. Taking advantage of the situation, companies give coupons and discounts, to bring in more customers. This is an excellent way to attract people, because who can no to discounts? With little money at hand, clients will be more willing to spend when discounts drop.

Coupons do not directly profit the company, what they do is build the brand behind the firm. People take notice of businesses that give out discounts and coupons, much faster than regular companies. With coupons, customers are encouraged to visit the store, spend more than they planned for, and this results in profit for the enterprise. The main reason for giving out a coupon is to attract and bring in both new and existing customers, over and over again. Coupons are a great way to give the firm an upper hand, an edge over the competitors. Since coupons are uniquely generated codes, companies can easily track and observe how their customer use them and how it profits their firm.

With so many companies giving out coupons, it has now become a basic necessity for every business to offer these days. Coupons, teamed with discounts and offer can bring in a flood of good responses from the customers. If a product in your business is well known; giving it a discount will rise its popularity even further. Just bear in mind, once you give out a discount or coupon, you need to be consistent in your offers, only then would customers return to you.

Though coupons are fun, their expiry dates could rain on your parade. So make sure you are always aware of the coupon’s expiry date as most coupons have a speedy expiry date. This is done to bring in traffic for the company quickly. A coupon with an extended due date will not perform its function – to bring in a quick profit for the enterprise.

Like billboard posters and commercial advertisements, coupons need to be colorful and attractive. Humans are visual creatures and fall prey to all things pretty; this is enough excuse to put in some creative effort into your coupons. Apart from how it looks, the coupons also need to have the necessary information on it, to execute its purpose. And most importantly it needs to have the company brand logo and name on it.

Usually, coupons are produced before the discounts, and the promotions hit the customers. This is done to have enough coupons at hand when the customers demand it. Also, coupons, when backed by a good campaign, will bring up the company’s brand image to the spotlight. Running promotions online is an effective way to drive in more traffic. But bear in mind, do not aimlessly run coupons and campaigns for the sake of them. You will need to be reasonable and think in the shoes of the customer. No, use in putting up discounts on sweaters when summer is in full swing. Find out what is popular and well known about your company and promote that to get more traffic. Most companies offer a 20-50% discount or a freebie on their second or third purchase. Find out how your competitors are working with discounts and see what fits your company.

Once you have fixed on your coupon and the style of campaigning you would like to perform, there are channels of promotions you will need to look at. There are two main types of channels, print, and digital. In print, you have newspapers, magazines, flyers, cards, etc., and in digital you have every social media platform known to man. Apart from this QR codes have recently got the wind of being part of digital promoting. All one has to do is point their camera on their mobile on the code, scan it and the coupon/discounts is obtained.

Coupons themselves are handed out in different ways, – most are given to new customers, some of the loyal customers, few to customers to buy in bulk and a select number who obtain it through competition or sheer luck. Either way, the excitement of getting a coupon encourages customers to keep coming back for more purchases.

Nowadays coupons are mostly sent only, through emails, since many of the businesses themselves only transact online. Online coupons are given to customers who are not satisfied, to bloggers, reviewers for PR, to loyal customers as a form of thank you and also as complimentary gifts to customers on their anniversaries. Sending coupon through email is easier as it is more personalized and easier to monitor.

Coupons are so easy to obtain nowadays that companies feel it is a need to give them out while customers feel it is their right to receive them. But at the end of the day, both parties profit from them so who can complain about coupons and discounts?

Struggling to put out a good coupon and a promising campaign for the world to see? Your search ends here with us! Here in Spize Media, we reign in digital marketing and it just so happens that we are good at coupons and discounts as well. Want proof? Head on over to our site and here what our clients have to say about us. After that, why not drop us a line and tell us what you think?

4 Reasons Why Customer Engagement is Important

With a lot of small businesses popping out of the blue all over the world, customers have become spoilt for choice. With so many companies offering similar services, your business needs to stand out. But how do you go about doing this? By placing your customers before your business. Unlike long-standing traditional businesses out there, small businesses dwell deeper into the client’s support wrecking down the wall that separates the client and the firm. With so many firms depending heavily on customers, you might wonder why it is so? Well here are a few reasons as to why customer engagement is an indispensable asset for small businesses.

1. Reach Out To The Customer, Don’t Wait For Them To Come To You

One of the most horrid ways you can get bad reviews and lose revenue is not to create a proper channel through which you reach your customers. With more than half the adult human population glued to the internet, they are forever put in front of advertisement and content promotions by businesses on social media. You can’t beat the higher ups in promotions, so you might as well join them. There have been many cases where active promotions have boosted the sales of a particular product thereby expanding the reach of the brand as well.

Also, by setting the stage for your firm, you simultaneously open up a platform for your customers to get you. In other words, use social media to promote your brand. Let your customers know about you before your services/products hit the market. That will create anticipation among your crowd.

2. Customers are your promoters

A lot rides on a real customers’ praise for your firm. But how do you get customers to come to you and give you the praise you need. For customers to come flooding in, you will need to open your ears and listen to what your customers have to say about you. Instead on focusing on your business alone, divert your attention to how clients and take notes of how they react to your product- are they happy about it? Do they find it useful? Is there a mishap? Or do your customers find it difficult to use your services or products? Some of your clients might also have a few sound suggestion for you to improve on.

3. Befriend Your Customer

In the Marketing world, your customers are your best supporters and your most fierce critics- brutal in the sense that they are real about their opinion. For you to accurately find out where you lack as a business, your customers will tell you how.
Create a space for your customers to voice out their opinion- set up a review or a contact us page for your clients to reach you unhindered.  Sometimes, your customers might also voice out their opinion on your social pages as well so keep your eyes peeled. Make sure you go through what you customers say about you and if any of them have a query or doubt, clear it out personally. Be precise and quick in your response, you will appreciate it. By showing a willingness to help your customers out, you demonstrate that you are eager to help. Break the wall and get connected with your clients. By doing so you…

4. Build Trust

One of an essential trait to every business is trust- trust in your firm, with your staff and between you and your customers. One of the fastest ways to build trust is to be consistent. Consistent with your brand image, your services, and your reputation. As the owner of your firm, you have the power to build and manipulate your company to your heart’s desire. With that being said, the image you portray will define your business. So work hard and be consistent in delivering your services/products. The level of your consistency will, in turn, bring up a level of trust. Your customers will recognize and relate to your brand more quickly.

The saying ‘Rome was not built in a day’ doesn’t comply only to Rome but to every other tumultuous task in the planet. So do not rush in completing your task as work done in haste has never been fruitful. Take your time in completing each task, note them as monumental milestones towards building your unshakable firm.

How Small Businesses Can Benefit Through Local SEO

We have already discussed posts on how SEOs work and how small businesses can work around it, but we decided to go in depth with how exactly do small businesses benefit from local search optimizations. You probably know this by now, but local searches are a way for your local search engine to provide with immediate and close by results. Since local search engines will show search relevant to the location, if your company has enough SEO then you will inevitably pop in the searches. This is a great way for small and upcoming businesses to get noticed by people around them. If you happen to have a noodle shop tucked in the corner of a dead end but have good SEO to back you up, chances are people nearby will find you online.

Here are some ways you can benefit your business through SEO

1. Create A local Page

Head over to Google and register your business along with a local page for your firm. In a rare case, your company name might have already been recorded but not by you. In such situations, the obvious route is to claim your business swiftly. Also while creating a local page, mention what category your business falls under. Be clear about what business you want to focus on and mention it as your category. If you are unsure about your group and choose to leave it blank, the search engine will not show your business in the results. So be sure of what you want to focus on and mention it on your local page.

2. Consistency Is The Way To Go

Be consistent in your vital details such as address information and the spelling to your name. Make sure you maintain the same address information throughout all portals of the web. That will boost your SEO. Should a scenario occur where you an unknown source has published your details online, track them down, claim it so that, it will be easier for you to make changes to the details in the later years.

3. Quality Check

Now you will need to be proactive here. You need to ensure that your business is up in the ranks of listing in your area. The best way to do this is by incorporating tools and online features such as Moz Local Tool to make sure that you are visible on the web directories. You can be organic and do the work yourself- search online either geographically or category wise and check if your business name pops up, if not, then you know your pages need some tweaking.

4. Word Of The Web

Reviews are a life-saver if you happen to be a restaurant or a business indulged in food or entertainment. Multiple review sites help with strengthening a firm’s SEO. When more reviews of a particular business pop up, then the SEO for the company skyrockets, getting the attention of Google which in turn will bring you up in the search rankings.

5. Let The Professionals In

With so many emphases on SEO and how it can either sail or topple a business, you would be surprised to know that there are actual companies out there whose only focus is SEO. So why not let them handle the mayhem of the inter-webs? Since SEO is a continuous process, you will be glad that you let a professional take care of it for you. Go online and source out the best SEO company for your business and get them to work for you.

SEO can bring you up on the global platform and give you the recognition your firm needs. So with a careful planning, clear idea and a wise professional to guide to through, you can build your internet grasp and widen your reach with your audience. Sometimes, your presence online could not only bring your more customers but more opportunities to grow as a business.

Citations and link building are the two strong forces you need to reckon with to bring in a flood of SEOs to you. Why not let us make it easier for you? We at Spize Media focus on digital marketing and Local SEO just so happens to be one of our specialty.So why not drop us a line by heading on to our site, we would really appreciate that.