Five Uniquely Helpful SEO Tools For Small Businesses

If you are a business owner or new to the whole business side of the universe, then you probably would have encountered SEO. Search Engine Optimization(SEO) is that popular guy in school you need to be-friend to get some perks. Only this isn’t high school; this is real life and you SEO friend is not going anywhere.

In short, SEO helps you create a brand, recognition for your firm online and makes you more accessible to online crowd. The more SEO you have, the higher your rating, the higher your recognition and reach. But not everything falls in the hands of SEO, here are a few SEO tools to help you improve your ratings.

A. Google

“When it doubt, always Google,” they say. And why not, since Google is practically everywhere, its reach will help with yours. Google has managed to be a leader in the search optimization realm and has come up with many different ways to help small businesses and entrepreneurs alike to optimize their work. Google has Google AdWords, Google Search Console, Google Analytics and Google Trends that assist you with finding the right keywords, get access to reports and data, track your traffic source and discover trend on searches respectively. We suggest you play around with what Google offers and see what deems fit to your firm. Did we mention that it is free?

B. Ubersuggest

Need suggestions for SEO-friendly keywords for your firm, then Ubersuggest has got your back! All you need to do is write down a search term, and this free service will do the searching for you. What Ubersuggest does is that it takes your search wood and begin to work on it by adding relating words to it; words that have often been used with your search term. For example, if you entered ‘Sand,’ ubersuggest will keywords based on ‘sand’ and related terms such as ‘sand castle,’ ‘sand art’ etc.

C. Moz Pro

Moz Pro is for the professional in you.
Sure it is beautiful and comfortable just to Google yourself to see where you stand in ranking, but you can’t see everything. You will need to go to every review site; social media platform to know how well you have fared in each field, this is not an easy task to do. Moz Pro makes it easy for you as it provides a single platform for you to view all your rating, your mentions and you learn about your social brand reach and your digital marketing venture. Moz Pro, however, is not a free service and charges 99$ per month.

D. HubSpot SEO

HubSpot SEO is your one-stop destination for all things SEO. HubSpot SEO does everything from analytics to SEO recommendations with one of its main feature being the ‘As-You-Type SEO’ which provides quick and immediate SEO while you are in the midst of creating content. This makes SEO optimization a whole lot easier on your part. The tools also provide keywords and improve your overall ranking. This Seo services also works with Google+ to get you better result and optimization. HubSpot SEO is not free.

E. Screaming Frog’s SEO Spider Tool

Don’t let the name fool you; this SEO tool is one of the most sophisticated ones out there. The Screaming Frog’s SEO Spider Tool is a supposedly a website crawler that will audit all your web pages making sure they are SEO-compliant. Screaming Frog’s SEO Spider Tool also check your site for broken links, server errors, and duplicate content, while also analyzing your pages, their titles and your meta descriptions, and any content that might be missing on your site. This site also integrates the helpful hand of Google Analytics to generate sitemaps and error reports. The Screaming Frog’s SEO Spider Tool is free only for the first 500 URLs you put in.

So this was our short list of SEO tools on the market. There might be a few that we have missed, do let us know in the comments below.
Or why not get in touch with us by heading to our main site- Spize Media. Spize Media is a digital marketing initiative, and we focus on Web and Mobile Optimization, Social Media, Customer Engagement, Coupons, and Discount, Local SEO as well. So if you happen to be on the look out for any digital management assistance, you know where to get us.

Four Easy Ways To Boost Customer Engagement

This is the 2nd part of a series on Customer Engagement. If you haven’t read part one, then I suggest you do by clicking on the link here!

Customer Engagement – one of the most baffling mysteries to new entrepreneurs. Customer Engagement is the interaction between you as a business and your clients/customers. How do you get them to interact with you? How do you get people excited about the things you are excited? The short answer is, by letting people know about the idea that excites you. But the blog doesn’t end here; we have unearthed many ways for you to boost customer engagement.

1. Keep Your Clients In The Loop

This is one sure way to bring in customer engagement. Let your customers know what happens behind the scenes of your firm- from photos of your staff to videos of your products in the making, to blog posts on or by one of your staffs are some example of this method. Showing what lies underneath your company will show you in a favorable light and also instill a sense of curiosity to the audience. Content as such will also grab the attention of your potential clients and partners, compel them to get in touch with you.

2. Keep You Eyes And Ears Peeled.

Aside from you giving out information about yourself online, there are many sources where others speak about you- we are talking about review sites. If you happen to run a restaurant, hotel, tourist center or some form of an entertainment center, chances are your name has been mentioned on review sites such as Yelp or TripAdvisor. Keep a close tab on what is being said about you online. Good reviews tell you that you are headed in the right direction, back reviews teach you on what to improve on, so keep your eye peeled.

3. Respond To Your Customers

We can not emphasize on this enough point enough. What your customers say about you and your company is gold, you need to use it wisely. The customer would often contact you in a case of any doubt or queries and more so eagerly if their experience with your service was not up to the mark. Listen to their suggestions and comments and respond accordingly. Be swift but be precise in your response, your customers will appreciate that. Your eagerness in responding shows your willingness to listen and change. Set up a feedback page on your site to better channel all the responses to one web page.

4. Engage Your Crowd in Events

Mingle with your customers – be in constant touch and excite them giving out an attractive deal, bargains, and discounts. Keep your social media platforms exciting and engaging all the time. This will get you on a personal level with your customers as they are more eager to talk with you. By holding events and competitions, you can quickly drive more traffic to your site. And also by giving out discounts and deals, your customers are satisfied, so it is a win-win situation for you.

Customer Engagement is no easy task, but then again it is not something you need to be intimidated. With every task, this too will become easier with time, so we suggest you to keep going.

So these were some of our pointers on ways you can boost your customer engagement. If you feel like you need more than just the basics for your firm why not head over to our home base at Spize Media. Here in Spize Media, we engage in digital marketing; that is everything from web optimization to customer engagement– we have been there, and we have done that! So why not head over there and let us know if we can be of service to you.