If you have been following us for quite some time now, you might have already stumbled upon SEO and how you can use it to drive in some good old traffic to your site. We have decided to delve deeper into the world of traffic and wanted to focus on ways (other than SEO) you can bring in traffic to your site.
1. Get Your Site Responsive And Fast
Before you begin, ensure that your site is well up to date. Since you will be linking your site in every post you make online; you will need to make sure that your site is easy to use, quick to load and is responsive. When or if your site takes the time to load, potential customers could back away. Make sure that doesn’t happen. Quick and straightforward websites also make it easy to access.
Quite frankly there is nothing in this world that can beat little advertising. We do not suggest that you spend a fortune on online advertisement banners but spend a little of your profit towards simple banners. By simple, we are implying that what your banner needs is a short, crisp content that explains what service you provide, accompanied by a high-quality image. All your banner needs to do is to instill an action from the viewer, so focus on eye-catching pictures and interesting/intriguing texts. We suggest you start small, test your water and then take the plunge.
3. Give To The People
If you have been surfing the internet for a while now, you would have come across an individual site that offers free PDF, an ebook on subjects/topics they are experts in. This is a great marketing tool to secure a good number of customers. Most of these free offer request you to give your mail id, which the site will then use to send you their monthly newsletters, thereby intriguing you to use their services more often,
Another method of getting your brand across is by conducting Webinars and taking part in conferences. Webinars are seminars that take place online. By hosting/ holding a webinar, you can bring in a sizable portion of the crowd to follow, provided you webinar is a topic that is relevant and relates with the crowd. Just make sure you promote about the webinars online weeks before that day. If webinars are not your forte, then how about taking part in a conference, give out a speech to the public during conventions and workshops and get to know your audience in real life. Then ask them to get in touch with you online.
4. Mixed Mediums
Now that you have asked people to get in touch with you online, it is time to ramp up your social media presence. The power of social media is already known but what remains a mystery is how to get the reach and recognitions other brands have. The answer lies in the question- brands. Companies create a brand or recognition for themselves online and begin to build up on their reach by targeting a set audience and a set demographic of users. Google+ and LinkedIn can help you secure some clean SEO points, and if you happen to be a B2B company, these sites are the way to go. Instagram, Facebook, and Twitter are your havens if you run a B2C company. When using Instagram, Facebook and Twitter sprinkle your posts with pictures of products/services you provide. Indulge in all forms of social media and find out which gives you better results.
Featuring is another interesting way to get your brand across to the unknown crowd. Participate as a guest blogger on other websites and give them the chance to write for your site as well. By being a guest blogger, you are given a window of opportunity to promote yourself to their audience. Depending on what website you guest blog in, your reach and recognition could shoot up in heaps and bounds.
Do your research before you take up a challenge, unprepared challenges can quickly turn into risks. Read up online on trends, tips, and trick and also see what your competitors are doing and learn from them. Your competitors can help you on how to approach your audience and also on ways in which you can promote online. Learn from them and use their work as a reference.
There are much more ways in which you can bring in traffic, which is why we have decided to divide this post in two to focus on all of the points. Need help with getting social media game on point? Spize Media can do that! Digital marketing just so happens to be one of the few games we excel in. Get in touch with us and find out more.