Five Uniquely Helpful SEO Tools For Small Businesses

If you are a business owner or new to the whole business side of the universe, then you probably would have encountered SEO. Search Engine Optimization(SEO) is that popular guy in school you need to be-friend to get some perks. Only this isn’t high school; this is real life and you SEO friend is not going anywhere.

In short, SEO helps you create a brand, recognition for your firm online and makes you more accessible to online crowd. The more SEO you have, the higher your rating, the higher your recognition and reach. But not everything falls in the hands of SEO, here are a few SEO tools to help you improve your ratings.

A. Google

“When it doubt, always Google,” they say. And why not, since Google is practically everywhere, its reach will help with yours. Google has managed to be a leader in the search optimization realm and has come up with many different ways to help small businesses and entrepreneurs alike to optimize their work. Google has Google AdWords, Google Search Console, Google Analytics and Google Trends that assist you with finding the right keywords, get access to reports and data, track your traffic source and discover trend on searches respectively. We suggest you play around with what Google offers and see what deems fit to your firm. Did we mention that it is free?

B. Ubersuggest

Need suggestions for SEO-friendly keywords for your firm, then Ubersuggest has got your back! All you need to do is write down a search term, and this free service will do the searching for you. What Ubersuggest does is that it takes your search wood and begin to work on it by adding relating words to it; words that have often been used with your search term. For example, if you entered ‘Sand,’ ubersuggest will keywords based on ‘sand’ and related terms such as ‘sand castle,’ ‘sand art’ etc.

C. Moz Pro

Moz Pro is for the professional in you.
Sure it is beautiful and comfortable just to Google yourself to see where you stand in ranking, but you can’t see everything. You will need to go to every review site; social media platform to know how well you have fared in each field, this is not an easy task to do. Moz Pro makes it easy for you as it provides a single platform for you to view all your rating, your mentions and you learn about your social brand reach and your digital marketing venture. Moz Pro, however, is not a free service and charges 99$ per month.

D. HubSpot SEO

HubSpot SEO is your one-stop destination for all things SEO. HubSpot SEO does everything from analytics to SEO recommendations with one of its main feature being the ‘As-You-Type SEO’ which provides quick and immediate SEO while you are in the midst of creating content. This makes SEO optimization a whole lot easier on your part. The tools also provide keywords and improve your overall ranking. This Seo services also works with Google+ to get you better result and optimization. HubSpot SEO is not free.

E. Screaming Frog’s SEO Spider Tool

Don’t let the name fool you; this SEO tool is one of the most sophisticated ones out there. The Screaming Frog’s SEO Spider Tool is a supposedly a website crawler that will audit all your web pages making sure they are SEO-compliant. Screaming Frog’s SEO Spider Tool also check your site for broken links, server errors, and duplicate content, while also analyzing your pages, their titles and your meta descriptions, and any content that might be missing on your site. This site also integrates the helpful hand of Google Analytics to generate sitemaps and error reports. The Screaming Frog’s SEO Spider Tool is free only for the first 500 URLs you put in.

So this was our short list of SEO tools on the market. There might be a few that we have missed, do let us know in the comments below.
Or why not get in touch with us by heading to our main site- Spize Media. Spize Media is a digital marketing initiative, and we focus on Web and Mobile Optimization, Social Media, Customer Engagement, Coupons, and Discount, Local SEO as well. So if you happen to be on the look out for any digital management assistance, you know where to get us.

How Small Businesses Can Benefit Through Local SEO

We have already discussed posts on how SEOs work and how small businesses can work around it, but we decided to go in depth with how exactly do small businesses benefit from local search optimizations. You probably know this by now, but local searches are a way for your local search engine to provide with immediate and close by results. Since local search engines will show search relevant to the location, if your company has enough SEO then you will inevitably pop in the searches. This is a great way for small and upcoming businesses to get noticed by people around them. If you happen to have a noodle shop tucked in the corner of a dead end but have good SEO to back you up, chances are people nearby will find you online.

Here are some ways you can benefit your business through SEO

1. Create A local Page

Head over to Google and register your business along with a local page for your firm. In a rare case, your company name might have already been recorded but not by you. In such situations, the obvious route is to claim your business swiftly. Also while creating a local page, mention what category your business falls under. Be clear about what business you want to focus on and mention it as your category. If you are unsure about your group and choose to leave it blank, the search engine will not show your business in the results. So be sure of what you want to focus on and mention it on your local page.

2. Consistency Is The Way To Go

Be consistent in your vital details such as address information and the spelling to your name. Make sure you maintain the same address information throughout all portals of the web. That will boost your SEO. Should a scenario occur where you an unknown source has published your details online, track them down, claim it so that, it will be easier for you to make changes to the details in the later years.

3. Quality Check

Now you will need to be proactive here. You need to ensure that your business is up in the ranks of listing in your area. The best way to do this is by incorporating tools and online features such as Moz Local Tool to make sure that you are visible on the web directories. You can be organic and do the work yourself- search online either geographically or category wise and check if your business name pops up, if not, then you know your pages need some tweaking.

4. Word Of The Web

Reviews are a life-saver if you happen to be a restaurant or a business indulged in food or entertainment. Multiple review sites help with strengthening a firm’s SEO. When more reviews of a particular business pop up, then the SEO for the company skyrockets, getting the attention of Google which in turn will bring you up in the search rankings.

5. Let The Professionals In

With so many emphases on SEO and how it can either sail or topple a business, you would be surprised to know that there are actual companies out there whose only focus is SEO. So why not let them handle the mayhem of the inter-webs? Since SEO is a continuous process, you will be glad that you let a professional take care of it for you. Go online and source out the best SEO company for your business and get them to work for you.

SEO can bring you up on the global platform and give you the recognition your firm needs. So with a careful planning, clear idea and a wise professional to guide to through, you can build your internet grasp and widen your reach with your audience. Sometimes, your presence online could not only bring your more customers but more opportunities to grow as a business.

Citations and link building are the two strong forces you need to reckon with to bring in a flood of SEOs to you. Why not let us make it easier for you? We at Spize Media focus on digital marketing and Local SEO just so happens to be one of our specialty.So why not drop us a line by heading on to our site, we would really appreciate that.

8 Top Reasons Why Local SEO is Important For Your Business

8 Top Reasons Why Local SEO is Important For Your Business

Search Engine Optimization, more popularly known as SEO has become a household term in the space of digital marketing. Triggered by competition and the urge to reinforce brand visibility, the SEO wave has captivated all businesses alike. In the fast paced marketing ecosystem, localized targeting of customers is brewing hot. Also referred to as geotargeting, start-ups and SMEs have found it more profitable to use local SEO in preference to reaching out to the world at large. Local SEO is founded on the logic that when customers browse the search engine without defining their needs geographically, they get frustrated with the results. For example when you search for a bookstores stocking children books, the search engine throws up names of bookstore from anywhere in the world. Try rephrasing your search by typing bookstores for children in Chennai, India, you get more practical results. Local searches are becoming very prominent and as a result local SEO is emerging as an indispensable marketing tactic for local businesses.

#1 Driving Targeted Traffic to your business

Since local SEO focuses on generating more targeted traffic to the business, visitors to your showroom would include more customers who are neighborhood inhabitants. This underlines the fact that rate of conversion is high. When local customers visit your business, you can count on converting them because of the proximity factor. For the business, customers who live in geographically close locations are a profitable database. Once you know your customers inside out, it is possible to analyze their buying preferences. By reaching out to them with relevant products and services that correspond with their purchasing pattern, you succeed in bringing targeted traffic. Customers also stand to benefit from local SEO. They need not travel miles to reach their favorite shop. They need not set aside considerable amount of time for the visit or for shopping. They find it easy to shop on their way to or from their workplaces. A local store in the corner of the road is always preferred to a sprawling mall in the outskirts of the city.

#2 Google is in favor of local businesses

Google promotes start-ups and SMEs by offering them lot of free tools like Google Analytics. This is mainly because big businesses who have already established their brand wield command over a huge clientele. They can afford to earmark huge chunk of the marketing budget for promotional and marketing collaterals. But new and small businesses that are yet to position their niche in the target market and handicapped in terms of a shoestring budget. From the perspective of Google, local SEO is very influential in to meet customer demands. Needless to say, customers turn to Google for almost all of their searches. Google goes every extra mile in ensuring people get realistic and effective results as opposed to far-fetched and incompatible results for their searches. The prominence of Google as the most sought after search engine is leverage when the search results throw up names of local businesses. Only businesses that do their homework properly on employing local SEO can be assured of making it to the top list in Google searches.

#3 Combatting competition threats

Competition is omnipresent in commerce. Name any product or service, and you will find a hundred competitors who market the same. The Law of Markets state that it is impossible for firms to enjoy 100% market monopoly for long. Competitors are the most direct threat to brand loyalty. To position your brand and ensure that your business is not just another brick on the shopping wall, to exercise control over market share in your vicinity is the first step towards surviving competition. With countless start-ups entering the arena every day, a million new websites are created. Customers go in for the ones who are easily shown on the search engine. Local SEO helps with search engine visibility which is also a cost effective methods of improving brand awareness. Instead of reaching out to the whole nation with negligible conversion rates, micro targeting will result in better conversion. Competitors may outwit you at brand level, industry level or by converting any factors that are a weakness to your enterprise that are imposed by the macro environment. A business must be on the constant lookout for such factors by sharpening market analysis and synthesizing the results on a periodic basis.

#4 Hyper-specific locations for businesses

These days search engines are accessed on the go. For example you have a meeting in Fremont with 30 minutes to spare and you need to grab something to eat before the same. You tend to search for eat outs in Fremont, regardless of the fact you stay in San-Diego. Businesses need to make use of digital marketing and SEO tools which can link your business for the mobile population in your area. This is because of the advent of wearable devices and accessing internet from apps on these devices. It does not merely suffice to target customers who live in your neighborhood. Local SEO goes one step further and gears your visibility on the searches made on the go. It will not be an understatement to mention that the advent of smart phones and mobile applications have shrunk the divide between the physical and virtual markets. Search engines are working with extremely accurate search algorithms which filter search results with precision and only the most relevant and location-specific results are thrown up for customers.

# 5 Positive reviews from local customers can attract new customers

As a result of local SEO, the footfall of neighborhood customers will undoubtedly rise. Such customers not only visit and shop from your store or order services from you, but will serve as very useful propagators of word-of-mouth publicity. Customers are always skeptical to subscribe to novelty and the entry barrier is negated by an endorsement from your man next door. Similarly, the getting positive reviews from the customers with regards to product satisfaction, product life, and user-friendliness and after sales service will bring more new customers to the business. By ensuring your postal address and telephone numbers are mentioned correctly and in comprehensive format, across the internet, you need to nullify discrepancies between different sources where you have publicized your business. Unless you do this, local SEO results will not be impressive.

#6 Long term relationship with customers

This is a very important edge that you can gain over your competitors , by making use of Local SEO techniques. A customer within your geography, who is satisfied with your value proposition is bound to come calling in the near future. He may engage your services regularly. You can personalize your product portfolio for a regular customer so that you give him the comfort level of shopping with your business. In these days of diminishing brand loyalty with customers switching between brands without so much as a rethought, employing local SEO and keeping your local customers hooked is of pivotal importance. This assumes much more relevance when you launch a brand new array of merchandize. When you have a bunch of long-term customers, you can appeal to them with ease for persuading them to try out your signature creations, without having to resort to marketing from the scratch.

#7 Increased revenue streams and profitability

This is the ultimate goal for which all businesses function and exist. Local SEO tactics contribute in a most candid function to leverage your stream of revenues and boost your profits. Since it caters productively to business extension with local customers, both existing and new, you can be assured to see your profit index zoom forward. Local SEO techniques can be promoted as a chief marketing strategy, especially for small businesses who are not craving to attain national or international recognition, at least till brand awareness and loyalty are gained. By using relevant keywords that may be typed by customers when they search for your products.

#8 Leveraging Social Media Marketing endeavors with Local SEO

Holistic use of local SEO techniques can leverage the advantages of social media to your business. There has to be a right combination and a diligent choice of appropriate social media networks for the business. The needs of business to business marketing and business to customer marketing are different. Local SEO strategies are also different. For example, to make local SEO work on Quora, you can answer sector-specific questions, while with snap chat you can tap local publicity for improving the buzz. You can benefit from the interplay of different social media networks. To cash in on the viral effects of social media ads, local customers can be reached effectively with the blend of SEO strategies and social media posts.

If you are a business with a physical location and have prudently decided not to get lost in the maze of the world wide web and its global outreach, visit www.spizemedia.com and check out the versatile digital marketing portfolio. We pioneer administration of tailor-made and result-oriented local SEO tactics which fit your budget neatly. To experience the magnitude of traffic that local targeting can invite, sign up for our state-of-art digital marketing services.