Four Easy Ways To Boost Customer Engagement

This is the 2nd part of a series on Customer Engagement. If you haven’t read part one, then I suggest you do by clicking on the link here!

Customer Engagement – one of the most baffling mysteries to new entrepreneurs. Customer Engagement is the interaction between you as a business and your clients/customers. How do you get them to interact with you? How do you get people excited about the things you are excited? The short answer is, by letting people know about the idea that excites you. But the blog doesn’t end here; we have unearthed many ways for you to boost customer engagement.

1. Keep Your Clients In The Loop

This is one sure way to bring in customer engagement. Let your customers know what happens behind the scenes of your firm- from photos of your staff to videos of your products in the making, to blog posts on or by one of your staffs are some example of this method. Showing what lies underneath your company will show you in a favorable light and also instill a sense of curiosity to the audience. Content as such will also grab the attention of your potential clients and partners, compel them to get in touch with you.

2. Keep You Eyes And Ears Peeled.

Aside from you giving out information about yourself online, there are many sources where others speak about you- we are talking about review sites. If you happen to run a restaurant, hotel, tourist center or some form of an entertainment center, chances are your name has been mentioned on review sites such as Yelp or TripAdvisor. Keep a close tab on what is being said about you online. Good reviews tell you that you are headed in the right direction, back reviews teach you on what to improve on, so keep your eye peeled.

3. Respond To Your Customers

We can not emphasize on this enough point enough. What your customers say about you and your company is gold, you need to use it wisely. The customer would often contact you in a case of any doubt or queries and more so eagerly if their experience with your service was not up to the mark. Listen to their suggestions and comments and respond accordingly. Be swift but be precise in your response, your customers will appreciate that. Your eagerness in responding shows your willingness to listen and change. Set up a feedback page on your site to better channel all the responses to one web page.

4. Engage Your Crowd in Events

Mingle with your customers – be in constant touch and excite them giving out an attractive deal, bargains, and discounts. Keep your social media platforms exciting and engaging all the time. This will get you on a personal level with your customers as they are more eager to talk with you. By holding events and competitions, you can quickly drive more traffic to your site. And also by giving out discounts and deals, your customers are satisfied, so it is a win-win situation for you.

Customer Engagement is no easy task, but then again it is not something you need to be intimidated. With every task, this too will become easier with time, so we suggest you to keep going.

So these were some of our pointers on ways you can boost your customer engagement. If you feel like you need more than just the basics for your firm why not head over to our home base at Spize Media. Here in Spize Media, we engage in digital marketing; that is everything from web optimization to customer engagement– we have been there, and we have done that! So why not head over there and let us know if we can be of service to you.

4 Reasons Why Customer Engagement is Important

With a lot of small businesses popping out of the blue all over the world, customers have become spoilt for choice. With so many companies offering similar services, your business needs to stand out. But how do you go about doing this? By placing your customers before your business. Unlike long-standing traditional businesses out there, small businesses dwell deeper into the client’s support wrecking down the wall that separates the client and the firm. With so many firms depending heavily on customers, you might wonder why it is so? Well here are a few reasons as to why customer engagement is an indispensable asset for small businesses.

1. Reach Out To The Customer, Don’t Wait For Them To Come To You

One of the most horrid ways you can get bad reviews and lose revenue is not to create a proper channel through which you reach your customers. With more than half the adult human population glued to the internet, they are forever put in front of advertisement and content promotions by businesses on social media. You can’t beat the higher ups in promotions, so you might as well join them. There have been many cases where active promotions have boosted the sales of a particular product thereby expanding the reach of the brand as well.

Also, by setting the stage for your firm, you simultaneously open up a platform for your customers to get you. In other words, use social media to promote your brand. Let your customers know about you before your services/products hit the market. That will create anticipation among your crowd.

2. Customers are your promoters

A lot rides on a real customers’ praise for your firm. But how do you get customers to come to you and give you the praise you need. For customers to come flooding in, you will need to open your ears and listen to what your customers have to say about you. Instead on focusing on your business alone, divert your attention to how clients and take notes of how they react to your product- are they happy about it? Do they find it useful? Is there a mishap? Or do your customers find it difficult to use your services or products? Some of your clients might also have a few sound suggestion for you to improve on.

3. Befriend Your Customer

In the Marketing world, your customers are your best supporters and your most fierce critics- brutal in the sense that they are real about their opinion. For you to accurately find out where you lack as a business, your customers will tell you how.
Create a space for your customers to voice out their opinion- set up a review or a contact us page for your clients to reach you unhindered.  Sometimes, your customers might also voice out their opinion on your social pages as well so keep your eyes peeled. Make sure you go through what you customers say about you and if any of them have a query or doubt, clear it out personally. Be precise and quick in your response, you will appreciate it. By showing a willingness to help your customers out, you demonstrate that you are eager to help. Break the wall and get connected with your clients. By doing so you…

4. Build Trust

One of an essential trait to every business is trust- trust in your firm, with your staff and between you and your customers. One of the fastest ways to build trust is to be consistent. Consistent with your brand image, your services, and your reputation. As the owner of your firm, you have the power to build and manipulate your company to your heart’s desire. With that being said, the image you portray will define your business. So work hard and be consistent in delivering your services/products. The level of your consistency will, in turn, bring up a level of trust. Your customers will recognize and relate to your brand more quickly.

The saying ‘Rome was not built in a day’ doesn’t comply only to Rome but to every other tumultuous task in the planet. So do not rush in completing your task as work done in haste has never been fruitful. Take your time in completing each task, note them as monumental milestones towards building your unshakable firm.