One of the top-trending SEO tactics is to acquire hyperlinks from external pages to your website, which is better known in digital media parlance as Link Building. Links are the connecting platforms that search engines use to analyze the interrelationship between different web pages. Among the various search engine ranking factors, link building is one of the most popular, since links drive Google, or any other search engine to look beyond the stereotype analytical research results like popularity or number of likes and visits.
Some of the strategies that can put to use for focused link building have been enumerated:
1. Target high-quality link building
Building links is not a numbers game, with the business that has built the large quantity of links, making it to the top. The quality of links is very crucial. Usually links generated from credible entities like top media sites, trade associations, chambers of commerce can push your rankings up, as against bought sources such as low-quality directories and sites where you can buy links with little credence for quality. Instead of making your business more visible, these grave mistakes can cost you heftily and result in lower rankings.
2. Do not purchase links, let them breed organically
Not only does your Google ranking take a nose dive, but you also get penalized in case your links are of low quality or fabricated. Your content even gets removed if do get your link building calculations wrong. When links spontaneously offspring from classy and genuine content, they show up as top class links and a discerning eye can easily make out the difference between bought links and earned links. Earned links are natural and can augment the probability of your business making it to the top of Google searches. The moment you try to plant artificial, and purely SEO focused links as part of your link building strategy; your content marketing orientation takes a downslide. Your business will not even show in search engine results even if you enter its name directly. A few years ago, link-baits like online calculators were used for link building. The technique has been out-dated and lost. Visitors take avidness in ungated content as against poorly stuffed content.
3. Build pragmatic, updated and research-based content
Power your content and rationalize it with research, statistics, facts and figures. A random and expansive articulation is tantamount to poor and wasteful content which gets lost in the mayhem of commonality. When you pack your content with meticulous research that does not veer away from the central idea, your start-up can build rich links.
- The ideal content for link building should be based on thorough research. Otherwise, your content becomes an essay for superb writing skills and will cease earning mileage.
- Your content must not be judgmental since it will only reflect the views of the writer which may be biased. Douse your content with neutrality and convey facts as they are. What is more important is the timeliness of content.
- What were wrong few years ago may have become right today. So, when you research, make sure you probe the web for updated information.
4. Building second-tier links
This is one the most cost-effective and efficient methods to expand the database of links. You can start with analyzing the primary layer of your links and drawing necessary inputs for creating the secondary layer. Analyze the referral acquisition data of your website and try to gain insight into sources that have navigated traffic to your home page such as social media, inbound or other websites. You can be highly successful with second tier linking by strategic guest blogging, citing primary linking page when participating in various forums that solicit your opinion. The tactic will generate more target driven links to your business. It can be said that the real potential of this strategy remains largely untapped. When you construct links to third party web pages that in turn link to your own web pages, you trigger relevance for your brand as you post your content outside your domain. A typical example would include guest blogging.
5. Promote your content with twice the effort of promoting your product
The common mistake start-ups and SMEs commit is the failure to deploy robust techniques for content promotion. Unless you kindle attention and advertise your content, all the efforts spent on content marketing will fade away and you cannot expand link building. Only content that is sensibly and optimally marketed, will result in link building. It will not suffice to merely blog and guest-blog or to do a couple of interesting tweets or Facebook posts.
- You need to revisit your content and introduce content on varying platforms. The promotional efforts in content marketing are as important as content creation. This is the reason why even the most engaging and rich content sometimes fails to result in proportionate link building.
- It is not wrong to indulge in a few, handpicked paid promotional strategies for link building. But the extent to which you apply these strategies is important. If you depend on low-quality sources for your promotion, it will not produce required results.
- You should appeal to influential segments to make them take cognizance of your social media presence.
6. Anchor your content in deeper waters
Shallow content and mundane essay type articles will push your links to oblivion. Further, your customers look for more information that they cannot search themselves. If your content simply does a lack-luster enlistment of search engine results, then you are shooing away people with boredom. Your content must portray and reflect the authority and command your brand possesses on the subject. Only then, people will bookmark and retain your content. Aim at creating lengthier, wholesome and comprehensive content that does not spin vague stories must give undiluted, unbiased insights into relevant topics.
7. Insist citations for your images used on the web
This is a simple yet effective technique for start-ups and SMEs who have uploaded a lot of images of their products. You could pick any of the free tools available for reverse image searching and fish out the sources that have published the images of your brand, without proper citation via links to your website. This is an excellent way of improving search engine visibility through image link building. Some tools that can be used are:
- Google Image search
8. Sponsoring community philanthropic events
This is an offshoot of cause-related marketing. When you sponsor to or, host charity events or support one or all of the humanitarian causes of a charity, it is quite possible that your link building possibilities are enhanced. In addition to charity events, you can also contribute to scholarships and take part in student schemes where links to your website will be automatically included. While gaining repute from your organization’s selfless social commitment, link building is leveraged since your website is featured across all platforms the events are advertised. Ensure that links are provided to your website wherever your name is used, including:
- Website of the charity/ NGO
- Event Promotion campaigns
- Social Media Advertisement
- Email invites that are sent to top-notch corporates
9. Get involved in badging campaigns
By evaluating relevant content and awarding them as must-read or most-genuine, you can build links to your website. In order to badge someone the best, your business must have the authority as well as discerning and evaluate other websites and their content. By bestowing favorable rankings on other websites and blogs, make it sure that the badge features your logo, and it links back to your website. This is something that will make people pause and take time to visit your website. However, you must have a dedicated team of qualified resources to filter and evaluate the market for the recommending and endorsing the best.
10. Become a regular contributor to What they say or customer-speak columns in other websites
For Start-ups and SMEs, this is something that can be accomplished effortlessly. It all lies in providing sensible and unbiased feedback about the services of known people such as vendors, accomplices and trade connections. Make sure to include the links to your website when you write on the webpages of these parties. People will be curious to know about the source of these testimonials, and this will lead too quality link building. In addition to vendors, you can figure in What-they-say columns of any leading product or services which invite reviews and feedbacks. Using Links, the search engine ascertains some quality metrics associated with your website such as credibility, genuineness and the like.
If you are a start-up or an SME who has invested time and resources in various online emarketing strategies including content marketing and SEO strategies, link building is a potent roadmap to boost your search engine rankings as well as traffic building. Visit www.spizemedia.com to unearth more benefits of link building and how it can leverage your conversion rate. Our experts can walk you through cost effective link building strategies, which are customized to your small business endeavor. By investing very less when compared to other marketing outlays, Spize Media can prove that Link building is the most tangible return on your content marketing fund allocation.