6 SEO Secrets You NeedTo Know

SEO, better know as Search Engine Optimization has become a well-known phrase online, especially for those of you who are looking to bring in more traffic and boost your search rankings. SEO has changed and morphed not only itself but also the trend of content and sites online. With the online world dancing to the tune of SEO; we felt that it was about time to decipher the melody, to dissect the note and give you the secret that lies within. Let’s just say that we are going to spill the beans on some juicy SEO secrets.

1. The Devil Is In The Detail

The more specific your content, the more chances of your content reaching the target audience. The internet world is no longer what it was hundred years ago. With online content about every little thing under the sun, your content needs to stand out by being specific. Instead of editing and re-editing your content to focus only on one aspect, try focusing your energy on writing the accurate Meta description for your site. The Meta description is a summary of what your site consists or caters. The more particular you get in your description, the easier it is for search engines to link you to potential seekers.

2. Keep It Fresh

Aside from being intricate with details, try to keep your content up to date with the times. Relevant information and content that is fresh grabs the attention of online customers faster than unrelated outdated data. Try to roughly maintain and update your content with relevant data and stats. Continuously updating content will ensure that your content pops up more often in searches.

3. Get Optimized

With the majority of the world population accessing content through mobile phones, you will need to mobile optimize your site to make it all the more accessible to people. Your site loads up a whole lot faster when your site is optimized. Optimized sites make it easier for search engines to get you.

4. Keywords, Keywords, Keywords

That one word often linked with SEOs – Keywords is a quintessential part of the online realm. Keywords make or break your search rankings, so try to find the keyword that best suits your nature and make your content work around the said keyword. Incorporate the keyword into your title and the opening/introductory paragraph of your content; this helps boost your SEO ratings.  Speaking of keywords, one easy way to get search ranking is to indulge in long-tail or location based keywords. Keywords don’t have to be just a single word; specific keywords stand a better chance of getting more clicks than generic keywords. Try to use keywords that are more specific to your craft or involve a particular location name in them. With Keywords, you will need to play around to see which fits best and which is better left out.

5. Build Credible Links

SEO is not all about keywords, some of it can be credited to links as well. Better known as ‘Link Building,’ which is simply as an act of where people or ultimately search engines link to your website when they perceive your brand to be the source – the source of authority.  If multiple sources put out links to your sites, search engines will find it easier to gauge your site’s popularity. More linking can get you global recognition, which is never a bad thing now, is it?

6. Take It Slow

Think of SEO as a roller coaster ride that never ends, but don’t let that scare you. Sure, there will be ups and down with SEO and optimization going on, but if you work in haste, then you are making the ride a whole lot difficult. Take things slow, analyze the setting and collaborate with a pre-meditated mind. SEO is not easy, but that doesn’t make it rocket science.

Want to learn the ropes of the social realm? Then let Spize Media teach you about it! From Search Engine Optimization to Generating coupons and discounts, we handle it all and would love to be a part of your firm. Like what you are reading so far? Then head on over to our site to hear more about what we offer!

Five Uniquely Helpful SEO Tools For Small Businesses

If you are a business owner or new to the whole business side of the universe, then you probably would have encountered SEO. Search Engine Optimization(SEO) is that popular guy in school you need to be-friend to get some perks. Only this isn’t high school; this is real life and you SEO friend is not going anywhere.

In short, SEO helps you create a brand, recognition for your firm online and makes you more accessible to online crowd. The more SEO you have, the higher your rating, the higher your recognition and reach. But not everything falls in the hands of SEO, here are a few SEO tools to help you improve your ratings.

A. Google

“When it doubt, always Google,” they say. And why not, since Google is practically everywhere, its reach will help with yours. Google has managed to be a leader in the search optimization realm and has come up with many different ways to help small businesses and entrepreneurs alike to optimize their work. Google has Google AdWords, Google Search Console, Google Analytics and Google Trends that assist you with finding the right keywords, get access to reports and data, track your traffic source and discover trend on searches respectively. We suggest you play around with what Google offers and see what deems fit to your firm. Did we mention that it is free?

B. Ubersuggest

Need suggestions for SEO-friendly keywords for your firm, then Ubersuggest has got your back! All you need to do is write down a search term, and this free service will do the searching for you. What Ubersuggest does is that it takes your search wood and begin to work on it by adding relating words to it; words that have often been used with your search term. For example, if you entered ‘Sand,’ ubersuggest will keywords based on ‘sand’ and related terms such as ‘sand castle,’ ‘sand art’ etc.

C. Moz Pro

Moz Pro is for the professional in you.
Sure it is beautiful and comfortable just to Google yourself to see where you stand in ranking, but you can’t see everything. You will need to go to every review site; social media platform to know how well you have fared in each field, this is not an easy task to do. Moz Pro makes it easy for you as it provides a single platform for you to view all your rating, your mentions and you learn about your social brand reach and your digital marketing venture. Moz Pro, however, is not a free service and charges 99$ per month.

D. HubSpot SEO

HubSpot SEO is your one-stop destination for all things SEO. HubSpot SEO does everything from analytics to SEO recommendations with one of its main feature being the ‘As-You-Type SEO’ which provides quick and immediate SEO while you are in the midst of creating content. This makes SEO optimization a whole lot easier on your part. The tools also provide keywords and improve your overall ranking. This Seo services also works with Google+ to get you better result and optimization. HubSpot SEO is not free.

E. Screaming Frog’s SEO Spider Tool

Don’t let the name fool you; this SEO tool is one of the most sophisticated ones out there. The Screaming Frog’s SEO Spider Tool is a supposedly a website crawler that will audit all your web pages making sure they are SEO-compliant. Screaming Frog’s SEO Spider Tool also check your site for broken links, server errors, and duplicate content, while also analyzing your pages, their titles and your meta descriptions, and any content that might be missing on your site. This site also integrates the helpful hand of Google Analytics to generate sitemaps and error reports. The Screaming Frog’s SEO Spider Tool is free only for the first 500 URLs you put in.

So this was our short list of SEO tools on the market. There might be a few that we have missed, do let us know in the comments below.
Or why not get in touch with us by heading to our main site- Spize Media. Spize Media is a digital marketing initiative, and we focus on Web and Mobile Optimization, Social Media, Customer Engagement, Coupons, and Discount, Local SEO as well. So if you happen to be on the look out for any digital management assistance, you know where to get us.

How Small Businesses Can Benefit Through Local SEO

We have already discussed posts on how SEOs work and how small businesses can work around it, but we decided to go in depth with how exactly do small businesses benefit from local search optimizations. You probably know this by now, but local searches are a way for your local search engine to provide with immediate and close by results. Since local search engines will show search relevant to the location, if your company has enough SEO then you will inevitably pop in the searches. This is a great way for small and upcoming businesses to get noticed by people around them. If you happen to have a noodle shop tucked in the corner of a dead end but have good SEO to back you up, chances are people nearby will find you online.

Here are some ways you can benefit your business through SEO

1. Create A local Page

Head over to Google and register your business along with a local page for your firm. In a rare case, your company name might have already been recorded but not by you. In such situations, the obvious route is to claim your business swiftly. Also while creating a local page, mention what category your business falls under. Be clear about what business you want to focus on and mention it as your category. If you are unsure about your group and choose to leave it blank, the search engine will not show your business in the results. So be sure of what you want to focus on and mention it on your local page.

2. Consistency Is The Way To Go

Be consistent in your vital details such as address information and the spelling to your name. Make sure you maintain the same address information throughout all portals of the web. That will boost your SEO. Should a scenario occur where you an unknown source has published your details online, track them down, claim it so that, it will be easier for you to make changes to the details in the later years.

3. Quality Check

Now you will need to be proactive here. You need to ensure that your business is up in the ranks of listing in your area. The best way to do this is by incorporating tools and online features such as Moz Local Tool to make sure that you are visible on the web directories. You can be organic and do the work yourself- search online either geographically or category wise and check if your business name pops up, if not, then you know your pages need some tweaking.

4. Word Of The Web

Reviews are a life-saver if you happen to be a restaurant or a business indulged in food or entertainment. Multiple review sites help with strengthening a firm’s SEO. When more reviews of a particular business pop up, then the SEO for the company skyrockets, getting the attention of Google which in turn will bring you up in the search rankings.

5. Let The Professionals In

With so many emphases on SEO and how it can either sail or topple a business, you would be surprised to know that there are actual companies out there whose only focus is SEO. So why not let them handle the mayhem of the inter-webs? Since SEO is a continuous process, you will be glad that you let a professional take care of it for you. Go online and source out the best SEO company for your business and get them to work for you.

SEO can bring you up on the global platform and give you the recognition your firm needs. So with a careful planning, clear idea and a wise professional to guide to through, you can build your internet grasp and widen your reach with your audience. Sometimes, your presence online could not only bring your more customers but more opportunities to grow as a business.

Citations and link building are the two strong forces you need to reckon with to bring in a flood of SEOs to you. Why not let us make it easier for you? We at Spize Media focus on digital marketing and Local SEO just so happens to be one of our specialty.So why not drop us a line by heading on to our site, we would really appreciate that.