If you are a business owner or new to the whole business side of the universe, then you probably would have encountered SEO. Search Engine Optimization(SEO) is that popular guy in school you need to be-friend to get some perks. Only this isn’t high school; this is real life and you SEO friend is not going anywhere.
In short, SEO helps you create a brand, recognition for your firm online and makes you more accessible to online crowd. The more SEO you have, the higher your rating, the higher your recognition and reach. But not everything falls in the hands of SEO, here are a few SEO tools to help you improve your ratings.
“When it doubt, always Google,” they say. And why not, since Google is practically everywhere, its reach will help with yours. Google has managed to be a leader in the search optimization realm and has come up with many different ways to help small businesses and entrepreneurs alike to optimize their work. Google has Google AdWords, Google Search Console, Google Analytics and Google Trends that assist you with finding the right keywords, get access to reports and data, track your traffic source and discover trend on searches respectively. We suggest you play around with what Google offers and see what deems fit to your firm. Did we mention that it is free?
Need suggestions for SEO-friendly keywords for your firm, then Ubersuggest has got your back! All you need to do is write down a search term, and this free service will do the searching for you. What Ubersuggest does is that it takes your search wood and begin to work on it by adding relating words to it; words that have often been used with your search term. For example, if you entered ‘Sand,’ ubersuggest will keywords based on ‘sand’ and related terms such as ‘sand castle,’ ‘sand art’ etc.
C. Moz Pro
Moz Pro is for the professional in you.
Sure it is beautiful and comfortable just to Google yourself to see where you stand in ranking, but you can’t see everything. You will need to go to every review site; social media platform to know how well you have fared in each field, this is not an easy task to do. Moz Pro makes it easy for you as it provides a single platform for you to view all your rating, your mentions and you learn about your social brand reach and your digital marketing venture. Moz Pro, however, is not a free service and charges 99$ per month.
D. HubSpot SEO
HubSpot SEO is your one-stop destination for all things SEO. HubSpot SEO does everything from analytics to SEO recommendations with one of its main feature being the ‘As-You-Type SEO’ which provides quick and immediate SEO while you are in the midst of creating content. This makes SEO optimization a whole lot easier on your part. The tools also provide keywords and improve your overall ranking. This Seo services also works with Google+ to get you better result and optimization. HubSpot SEO is not free.
Don’t let the name fool you; this SEO tool is one of the most sophisticated ones out there. The Screaming Frog’s SEO Spider Tool is a supposedly a website crawler that will audit all your web pages making sure they are SEO-compliant. Screaming Frog’s SEO Spider Tool also check your site for broken links, server errors, and duplicate content, while also analyzing your pages, their titles and your meta descriptions, and any content that might be missing on your site. This site also integrates the helpful hand of Google Analytics to generate sitemaps and error reports. The Screaming Frog’s SEO Spider Tool is free only for the first 500 URLs you put in.
So this was our short list of SEO tools on the market. There might be a few that we have missed, do let us know in the comments below.
Or why not get in touch with us by heading to our main site- Spize Media. Spize Media is a digital marketing initiative, and we focus on Web and Mobile Optimization, Social Media, Customer Engagement, Coupons, and Discount, Local SEO as well. So if you happen to be on the look out for any digital management assistance, you know where to get us.