Demise of Cold Calls: Use the Power of Social Media for Qualified Leads

Gone are the days where you have a direct sales team that goes to the field aggressively day in and day out doing cold calls and we all know the cold calls to Prospect ratio and from Prospects to Conversion.

But today in the internet world both buyer and seller becoming SMART and LAZY we have to equip ourselves with the modern Sales techniques.

There are several reasons that justify on why Cold calls have become obsolete:

  1. New Gen Fresher Sales is no more interested in sweating out.
  2. Conversion Ratio has become poor.
  3. Time taken from identifying and closure.
  4. Buying Decision Delays.
  5. Social Media Impact on Product Reviews.

Are some reasons, but when there is a model which is working well for most of the startups, i.e social media marketing to generate leads than why not learn and grab the opportunity.

The advantages of Using Social Media to Generate Leads are,

  1. Opex on Manpower is Less.
  2. We can equip Salespersons with qualified leads and direction to go to Market.
  3. Cost of the acquisition comes down.
  4. Time taken for closure is also comparatively very less.

We from SpizeMedia conduct a One Day workshop for business owners and entrepreneurs who are looking to generate new business opportunities through Facebook Marketing. Entrepreneurs who learn to use Facebook effectively to generate new businesses will be ones who will have edge over the others. This workshop equips the business owners and entrepreneurs to run their own Facebook Lead Generation campaigns in an efficient and cost-effective manner without depending on a Social Media Agency.

To know more Visit: Facebook Marketing Workshop in Chennai For Business Owners and Entrepreneurs


Ways You Can Increase Your Social Media Engagement

Social Media platforms can be quite a time-consuming activity but enjoying as well, but if you happen to own a business, how do you ensure that your followers engage in your content as much as your competitor’s social feed? We have got the answers to your question- here are few ways in which you can bring active engagement from your followers online.

1. Break Down The Barrier:

Pull back the drapes, show a little behind the scenes of what happens in your office space- be it a meeting, a group lunch, fun evening of team building activities or a particular celebratory occasion. By posting photos of the people and faces that represent your company, you are breaking the wall between the client and the company. If also shows your company is a human light. Just make sure that the photos you share do not put your business in an awkward position.

2. Polls, Questions, and Suggestions:

People love to talk, so why stop them? We suggest you give them a chance to voice out their opinion to you. Your social media feed doesn’t always have to be about you and your company; it has to be about your customers as well. Create a survey, take out a poll on Facebook, ask your clients for a suggestion and of given them a question to answer. Sometimes posts like this will garner a lot of attention from the crowd.

3. Blog And Share Content:

One great way to get customer engagement online is by directing the traffic to your blog or in some case blogs that are on another company/brand’s site. Blogs are an excellent way to get personal with your audience; they bring out active engagement and interaction between the audience and the writer/company. Many companies have their set of bloggers who write interesting and engaging content for them. You don’t need to have a massive team of writers to back you up; sometimes you can share content writer by other bloggers on you social media feed. As long as they are relevant to your post and that you give them credit on your feed.

4. Statistics, Infographics, Case Studies:

While there are a variety of people out there that would love to see a cat video, there is an equal amount of viewers who scans through graphs, statistics, and analysis. Providing stats on your business to your online audience is an excellent way to get them to understand you and for them to get a better grasp of how you work. Case Studies give a more in-depth detail and stand as a reference to your firm.

5. Videos And Pictures:

Your social media feed doesn’t always have to be about business; it can be fun as well. Came across an interesting video, funny clips, a beautiful picture or a moving quote, don’t hesitate to like it and show it to your audience.

6. Discounts, Sales, Competition And Giveaways:

If you happen to use social media on a daily basis, then you will notice that consumer companies often put out sales and give out discounts. This is a great strategy used to traffic in more crowd and get a good turnout of profit. If your business happens to be a consumer-based company, then you can try to offer up discount as well. Better yet, run competitions online to get your crowd roaring with the winner receiving coupons or free goodies from your company. Get your crowd to either take a selfie of them using your product or help you come up with a new slogan or a new flavor. The game you play is your choice, but the response is bound to be immense.

7. AMA (Ask Me Anything):

One of the most interesting ways to engage your social media audience is to conduct an AMA, also known as Ask Me Anything. People are forever curious about what the other is into and so when a chance pops up, crowds will flock. You can either host this on Facebook, Twitter or Google Hangout. This is a great stripped down fashion of connecting with your client/audience.

8. Tutorials, E books and Interviews:

There is a myriad of how-to online, so why not add to the list with your whipped creations of tutorials as well? Guaranteed that none can explain the functions of your business better than you (assuming that you are its owner), your tutorial will be well appreciated. Why not step the ante and write an E book on a topic regarding your business. E books and tutorials are great way to give your audience an insight into your firm. Another way to go about this is by taking/giving interviews be it with people in your business or experts from your business front.

9. Back With The Old:

If an old post of yours received a lot of love when it was posted then it’s time for it to make a comeback. Many companies do this, where a particular product, service or post gets popular that the company makes sure to run the product again. Ever seen the ‘Popular items’ on consumer sites? That is what we are talking about, bringing back the popular post to drive more traffic to your site.

While most business sites turn their social media pages into customers services or grievances section, you can walk the untrodden path of bridging the gap between the client and the company by increasing your social media engagement. So head on over to your social feeds and try it for yourself.

Or… You could let us do it for you! We at Spize media specialize in digital marketing and social media management just happens to be one of specialty. From setting up a social page to linking your business website and optimizing your social platform, we do it all. So why not head on over to our site and drop us a line, we would love to help you.

10 Must Have Free Social Media Tools for Startups

A bird’s eye view of Free Social Media Tools for Startups

Social Media marketing strategies are cost effective and result oriented amplifiers of business and revenues. Startups which are stung by barriers of cost and competition need to bootstrap and review social media tools which can enable them to wield an influential presence on social media. A multitude of free tools is available on the internet which would adequately complement your social media promotional strategies. Since a majority of these tools can be enjoyed free of cost, startups cannot waste time in exploring them, before competition conquers the prime mover advantages.

A bird’s eye view of these user-friendly Free Social Media Tools for Startups has been attempted:

# 1 Buffer

Buffer is a powerful social media management tool that helps startups and SMEs gain maximum mileage out of their social media presence. With Buffer, it is easy to retain control and manage all your social media accounts like Facebook, Twitter, LinkedIn, and Pinterest at one go.

  • Send personalized content in each post by adding context
  • Time your posts so that you can capture your customers when they are most likely to view them on social media; create a schedule of when your posts should go live
  • Share images and videos to make your value propositions interesting
  • Instant posting of articles without queuing
  • Sharing to selective social media networks at the click of a button
  • Easy to download buffer app is available for smartphones

The most welcome feature with Buffer is that you can save a whole lot of time by completing all your content generating, curating and articulating work in one stroke and then go in for batching your social media posting process, at timelines which are most advantageous.

# 2 Canva

The Canva graphic software comes in handy if you want to create engaging pictorials for your PowerPoint presentations, website, and online campaigns. It is stunningly simple to use with thousands of images and design patterns, textures and images to choose from. It is a design program equipped to produce aesthetic designs to your online content. Be it online posters, flyers, social media graphics or visuals for your presentations, illustrious portfolios, Canva is available for free right in your desktop. There are thousands of awesome layouts that can be chosen. Creating a neat design with Canva is as simple as child’s play with its excellent drag and drop feature. There are paid images and templates also available. Templates for social media like a Facebook cover, Pinterest Cover , Instagram Post and Google+ header to mention a very few. Canva is not about images alone. It is stacked with a number of vectors, illustrations, fonts, icons and shapes. Tools for filtering photos are available so that you can pick the best. The layouts can be brushed with a spectrum of special effects for weaving high-quality imagery.

# 3 Google Analytics

Google Analytics is a powerful back-end tool for detailed analysis of customer movement across your social media platforms. It is a ready reckoner of your social media and website ROI. This free tool is rich in functionality in terms of tracking social media activity. Having spent your promotional budget for social media marketing, you will be interested in fathoming the below:

  • What is the total of visitors on each platform?
  • What is the percentage of conversion?
  • Has website traffic improved?
  • How did visitors come to know your website?
  • Is it Facebook or Twitter that is successful in drawing more visitors?

Google Analytics does the hard work of studying your social media influence and crunching numbers for statistical analysis. You can customize your dashboard for taking cognizance of top-level inferences. Start using Google analytics for efficient traffic analysis. It comes in different versions like Google Analytics 360 and Google Analytics for mobile apps. It is amazing that GA can tell you from what devices customers accessed your website and how much time they spent on which page.

# 4 Bitly

Ever mystified with the length of your links? Finding it difficult to use them for linking? If the answer is yes,Bitly is the perfect solution. Bitly is a URL shortener. To make your URL crisp and easy-to-remember, make use of Bitly which can compress it for you. Bitly offers flexibility by allowing you to brand links, by adding a custom URL shortener. Through its deep linking functionality, Bitly offers a bouquet of services in addition to mere shortening of links

  • Tracking and measuring link analytics
  • Analyzing them to evaluate online campaigns
  • Bitlinks optimize your promotional budget by highlighting strengths and weaknesses
  • Bitly enterprise leverages the power of links in assessing customer behavior

# 5 Feedly

This free tool allows you to take control of the vast ocean of website content concerning articles, blogs, and websites. It allows you to organize topics of your interest and read them at your convenience. That is not all. You can share customized collections with others across social media or save them for later use. You can analyze your custom sorted and curated stories. By sharing them in peer groups and with subordinates, you can make communication more engaging. If you prioritize topics and ideas you want to share, you can attract a lot of followers. Instead of wading through the marsh of online stories, you can choose to stay on top of a chosen few that are relevant to your industry.

# 6 SumoMe

If you are looking for a store to purchase the apt applications and tools to enhance your online mileage, SumoMe would be your ultimate destination. It is an app store that offers a list of user-friendly tools that customers can install and uninstall effortlessly. The range offered falls in three major buckets namely, email, social sharing, and analytics. The growth plugin provided by SumoMe is the fastest way to expand your mailing list with the List Builder tool which welcomes visitors with an attractive pop-up to subscribe. Similarly, the highlighter tool enables your visitors to highlight lines of interest.

# 7 Google Keyword Planner

It is common knowledge that customers search the web for information using keywords. An understanding of the keywords that may be used to find your business on search engines will provide meaningful insights into articulating your content accordingly. Google Keyword Planner is an AdWords tool that helps in

  • Generating a set of keywords for the chosen URL
  • Providing data on search volumes
  • Estimate performances of keywords for planning campaigns

# 8 Yoast SEO for WordPress

Yoast SEO tops the list of currently available WordPress plug-ins and is the most downloaded tool that guides you to optimize your WordPress content. By including meta description, title and meta keywords, you can ensure that your web pages and posts are geared for top class visibility. During technical optimization, Yoast offers a snippet preview of your content appears in search results. Page Analysis functionality assures that your content is powered for top ranking in search engines. XML sitemaps improve visibility for your content as well as images. Outwit fake content by enabling RSS optimization or improve navigation with breadcrumbs functionality, and make the most of Yoast.

# 9 MailChimp

As the name suggests, this is free to use mailing software. If you have a reasonable number of leads, prospects or customers, MailChimp is the ideal way to reach them by email. However, there is a cap on the number of contacts you can save for free on mail chimp. Post consumption of the free limit, you need to upgrade to paid version. The highlights of using mail chimp are:

  • Mass mailing campaigns
  • Beautiful templates to choose from, for your background
  • Send plain text campaigns or make them visually appealing by making tiles and columns
  • Embed images and customize them with your logo and tagline
  • Selective emailing is possible with different lists for different campaigns
  • Statistics on success of campaigns, tracking recipients responses
  • Online integration of your e-commerce store, CRM, WordPress and social media
  • Targeted campaigns including automated product back-ups, stock refurbishment mails

About 12 million users find their sales boosted with quality emails sent through mail chimp. Startups can optimize their marketing spend by using MailChimp.

# 10 Social Mention

This is a holistic search tool that combs for mentions, emotions and activities on the social media platforms. The unique feature of social mention is that the social media search engine is geared to filter all user-generated online content and present the result thereof for analysis. The searches are conducted real-time. If you are a startup who desires to gauge customer preferences, reviews and responses on your newly launched niche product or service, across a target market of net savvy customers, social mention is the apt tool.

With Spize Media – a leading social media marketing agency from Chennai, startups find their every need fed with pragmatic, down to earth solutions, which do not dent your marketing outlay. On signing up with one of the multi-pronged social media consultants in the digital landscape, you can perceive that no effort is spared to boost your brand. Our team understands the concerns of startups and works at the grassroots level in evolving aggressive promotional strategies. Visit and sensitize your organization to classy and hassle-free handholding, as you set your initial steps into digital media marketing.